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Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.