Good morning, Marketers, and AI wants to help.
We’ve seen a wide range of applications proposed for the use of generative AI to create content and help answer questions. The more AI knows about your brand, so the theory goes, the better it can help.
Today our editorial director Kim Davis reports from the Gartner Marketing Symposium and outlines a proposal that every marketer should at least be considering in the coming years. Build an AI model for your brand. And begin to put it to work for your branding.
Marketers are always evaluating the tools that bring success, so if you haven’t already, please take our short MarTech Replacement Survey.