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Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves.
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.