Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
How to get ready to implement customer journey orchestration. First: think about the people involved.
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
Important steps to take and questions to ask when narrowing the CJO field.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.