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As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing.
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at scale.
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds enhancements to boost the venerable channel of email Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows […]
The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent.