Google to remove GA4 integration with Optimize
The good news is that Google plans to replace it with something bigger and better.
Samantha has been working with web analytics and implementation for over 10 years. She is a data advocate and consultant for companies ranging from small businesses to Fortune 100 corporations. As a trainer, she has led courses for over 1000 attendees over the past 6 years across the United States. Whether it's tag management, analytics strategy, data visualization, or coding, she loves the excitement of developing bespoke solutions across a vast variety of verticals.
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3 “secret” marketing tools in Google Analytics 4
The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.
3 ways to do segmentation in Google Analytics 4
Learn how to create segments in GA4 through comparisons, explorations and audiences and when to use each segmentation tool.
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The deprecation of Google Analytics (as we’ve known it)
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