Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
It’s time to teach AI about your brand
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
Marketing artificial intelligence (AI)
3 steps to make AI work for you
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
Marketing artificial intelligence (AI)
The 4 categories of AI that impact marketing: Generative AI
Here's what you need to know about generative AI in marketing and why it's worth paying attention to.
Marketing artificial intelligence (AI)
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Marketing artificial intelligence (AI)
AI in martech: this week’s new features, products and platforms
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
Marketing artificial intelligence (AI)
What marketers should keep in mind when adopting AI
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
Why AI will make the greatest impact on B2B audience insight, not on content
AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Marketing artificial intelligence (AI)
Navigate the world of AI before your competitors do
Join an expert-led AI ad event every digital marketer should attend.
What’s behind the MarTechBot curtain?
An inside-out perspective on the development of MarTechBot, and its implication for marketers.
Marketing artificial intelligence (AI)
Meta unveils generative AI tool for Facebook and Instagram advertisers
New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
Marketing artificial intelligence (AI)
This week’s AI-powered martech features, products and platforms
Customer experience, email assistants, programmatic ad fraud detection and more in this week's roundup of AI products.
Here’s what Google’s new AI Search Generative Experience will look like
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
The martech space grows as acquisitions decrease
More new product announcements, fewer acquistions and a way to categorize AI offerings in the martech space.
XR + AI: 5 tools driving today’s content revolution
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
Marketing artificial intelligence (AI)
73% of marketers now using generative AI tools
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
Marketing artificial intelligence (AI)
Artificial Intelligence: A beginner’s guide
Everybody is talking about AI. If you're part of those conversations but have a sinking feeling you don't really know what AI is, start here.
Marketing artificial intelligence (AI)
Microsoft Advertising introduces Chat API for publishers
The ads-for-chat API gives publishers, apps and online services the ability to monetize chat experiences.
If it’s not a sales funnel, what is it?
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.
Marketing artificial intelligence (AI)
Bing Chat opens up to more users and developers with API, expanded visual answers
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
Marketing artificial intelligence (AI)
AI-powered martech: This week’s new releases
Roku's contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week's roundup of AI products.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
3 ways B2B marketers can use generative AI
Here's how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
Marketing artificial intelligence (AI)
We turned MarTech into a chatbot. This is what we’ve learned (so far)
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.
How a non-profit farmers market is leveraging AI
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
Marketing artificial intelligence (AI)
Automation and AI: The power to build true digital experiences
Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.
Marketing artificial intelligence (AI)
This week’s roundup of the latest martech featuring AI/ChatGPT
Here's all the AI-powered martech products, platforms and features announced this week and available to use right now.
From clicks to conversions: Drive performance with marketing AI
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
How AI can help address the marketing ops talent shortage
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand?
Welcome to MarTechBot
Welcome to the BETA version of MarTechBot, the first generative AI chatbot for marketing technology professionals. MarTechBot has been trained on the MarTech.org content, allowing you to explore, experiment and learn more about marketing technology. It’s MarTech + ChatGPT! Get answers What do I need to know about buying a CDP? Get creative Write an […]
Marketing artificial intelligence (AI)
This week’s AI product releases: Google adds generative to ads and more
Google will have AI generate ads based on brand-submitted content. Plus, this week's AI-powered martech products, platforms and features.
How to use decision intelligence to tackle complex business challenges
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
Why CMOs must cross the technical divide
Here's why today's CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
Marketing artificial intelligence (AI)
Italy lays out requirements for ChatGPT’s return
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
Scanning the faces that scan the mobile screens
Emotions expressed by facial expressions can diagnose user reactions to mobile ads.
Marketing artificial intelligence (AI)
Mailchimp, Sprout Social lead this week’s AI-powered martech releases
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
Meet 3D virtual influencers, the new breed of marketing influencers
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
Marketers need a unified platform, not more standalone tools
Oracle says the argument is over and the unified platform beats collections of best of breed solutions.
Marketing artificial intelligence (AI)
This week’s new AI/ChatGPT-powered martech products
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
Marketing artificial intelligence (AI)
The end of marketing or a new beginning? The truth about AI
Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead.
Marketing artificial intelligence (AI)
Why ChatGPT may be a blessing and a curse for agencies
AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves.