Content management systems (CMS)
MarTech is your source for content management (CMS) content. You’ll find various up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Digital experience is at the heart of modern marketing, and the CMS is the engine powering it. Digital no longer means just web, but a range of channels and today’s CMS needs to drive content to wherever the user is.
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If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.
While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs.
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's.
Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle adds clouds for analytics, segmentation and loyalty Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience […]
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Watson helps AdYouLike screen content for native ads Jul 14, 2017 by Barry Levine The UK-based ad platform, now expanded to the US, says this is the first native ad job for […]
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content strategy.