Customer service and success
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Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it.
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
There are more machines with the potential to act as customers than humans on the planet. Here's how to handle them.
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.