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New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth.