MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable and more complex. The challenge for B2B marketers is to support what is now a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.
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Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here's how to get there.
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year.
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here's a framework for overcoming customer indecision and accelerating revenue.
AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves.
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.