How to craft a winning event strategy: A 7-step framework
Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.
Allison Saget is an accomplished marketer, brand champion, and author with deep expertise and a proven track record in event strategy and management, hybrid and metaverse, advertising, production, direct marketing, logo merchandising, and broadcasting. She has designed and managed well over 1,000 events for clients in high-tech, media, retail, education, and healthcare industries.