Good morning: ANA supports humanitarian efforts in Ukraine
ANA members are scaling back or ceasing to do business in Russia as ANA underlines the importance of bearing current events in mind when messaging customers.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
ANA members are scaling back or ceasing to do business in Russia as ANA underlines the importance of bearing current events in mind when messaging customers.
Kim Davis | Mar 7, 2022 at 10:38 am ETTaking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all.
Kim Davis | Mar 4, 2022 at 3:08 pm ETIs the no-code movement affecting marketing and other business teams across the board, or is it really resticted to a minority of enthusiasts?
Kim Davis | Mar 4, 2022 at 10:47 am ETThe move is aimed at making deployment of emails built in Stensul faster and more efficient.
Kim Davis | Mar 3, 2022 at 12:29 pm ETPhrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
Kim Davis | Mar 1, 2022 at 2:23 pm ETThe strategic partnership with virtual events platform Hubilo will offer alternatives to in-person only events.
Kim Davis | Mar 1, 2022 at 1:52 pm ETThis is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.
Kim Davis | Mar 1, 2022 at 11:00 am ETThis week, the marketing and marketing ops communities, like everyone else, have world events on their minds.
Kim Davis | Mar 1, 2022 at 9:36 am ETPlus the marketing attribution debate rages on.
Kim Davis | Feb 28, 2022 at 9:58 am ETCuriosity about emerging media is an important trait in today's marketers.
Kim Davis | Feb 25, 2022 at 9:30 am ETSeller Defined Audiences are based on publisher-side first-party data.
Kim Davis | Feb 24, 2022 at 12:46 pm ETVerisk will integrate Infutor with consumer insights platform Jornaya to create Verisk Marketing Solutions.
Kim Davis | Feb 24, 2022 at 10:34 am ETDisturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Kim Davis | Feb 24, 2022 at 9:50 am ETAdobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Kim Davis | Feb 23, 2022 at 10:59 am ETIt's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Kim Davis | Feb 22, 2022 at 1:50 pm ETRadical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Kim Davis | Feb 22, 2022 at 9:29 am ETPlus, please take our quick survey about roles and salaries in marketing.
Kim Davis | Feb 21, 2022 at 9:51 am ETWhat does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Kim Davis | Feb 17, 2022 at 2:29 pm ETLiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
Kim Davis | Feb 17, 2022 at 2:13 pm ETWhat's behind Google's announcement that it's focusing on privacy for Android phones?
Kim Davis | Feb 17, 2022 at 9:52 am ETGoogle introduces a Privacy Sandbox for Android with the aim of promoting privacy around advertising.
Kim Davis | Feb 16, 2022 at 2:56 pm ETThe language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.
Kim Davis | Feb 16, 2022 at 1:22 pm ETA connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.
Kim Davis | Feb 15, 2022 at 11:06 am ETIs there any chance marketers will give up on traditional attribution modeling?
Kim Davis | Feb 15, 2022 at 9:48 am ETThe solution would allow advertisers access to aggregate data on campaign performance without links to individual user behavior.
Kim Davis | Feb 14, 2022 at 2:56 pm ETDespite all the talk of customer-centricity, the privacy debate has been about advertising and technology rather than the consumer's best interests.
Kim Davis | Feb 14, 2022 at 9:28 am ETThere are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.
Kim Davis | Feb 11, 2022 at 12:50 pm ETThe voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Kim Davis | Feb 10, 2022 at 10:00 am ETIAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Kim Davis | Feb 9, 2022 at 11:42 am ETIn a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Kim Davis | Feb 8, 2022 at 12:36 pm ETCreatio 8.0 Atlas aims at increasing the freedom of non-developers to build enterprise workflows and applications.
Kim Davis | Feb 8, 2022 at 11:01 am ETIf you don't meet your customers where they are (and that includes B2B buyers), they might not come looking for you.
Kim Davis | Feb 8, 2022 at 9:32 am ETPart of the "Great Resignation" trend among marketers is simply choosing to freelance rather than look for in-house opportunities.
Kim Davis | Feb 7, 2022 at 9:27 am ETWith users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
Kim Davis | Feb 4, 2022 at 2:03 pm ETInterest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Kim Davis | Feb 3, 2022 at 2:41 pm ETThe precision marketing platform is sponsoring volleyball player Meiko Pearson and four other young athletes.
Kim Davis | Feb 3, 2022 at 10:49 am ETThe customer journey now belongs to the customer. That means thinking carefully about how and when you message them, and maybe letting them take charge.
Kim Davis | Feb 3, 2022 at 9:31 am ETNatural language processing and sentiment analysis will help to understand both customer and employee experiences.
Kim Davis | Feb 2, 2022 at 10:49 am ETA new CMO Council report finds the event marketing landscape vastly changed.
Kim Davis | Feb 1, 2022 at 10:49 am ETOne effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.
Kim Davis | Feb 1, 2022 at 9:34 am ET