MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Kim Davis | Aug 31, 2021 at 2:15 pm ETIn the second part of a two-part article we look at two very different ways technology can support community.
Kim Davis | Aug 31, 2021 at 12:13 pm ETPlus, four tools to check for title changes in the SERPs.
Kim Davis | Aug 31, 2021 at 10:50 am ETPlus, TransUnion launches TruAudience.
Kim Davis | Aug 26, 2021 at 9:49 am ETIn the first part of a two-part article we look at why even B2B marketers are talking about community.
Kim Davis | Aug 25, 2021 at 12:50 pm ETDelivering products in a timely fashion, or failing to, is an important part of customer experience.
Kim Davis | Aug 24, 2021 at 10:06 am ETUsers experienced outages or lag in loading for much of today.
Kim Davis | Aug 19, 2021 at 2:06 pm ETPlus getting the most out of AR and VR.
Kim Davis | Aug 19, 2021 at 10:23 am ETPlus news from Comscore and Seismic.
Kim Davis | Aug 17, 2021 at 9:35 am ETPlus, CTV rising.
Kim Davis | Aug 16, 2021 at 11:44 am ETA new report takes a deep dive into the present of marketing operations and draws lessons for its future.
Kim Davis | Aug 13, 2021 at 2:03 pm ETSalesforce's "The State of Marketing" report finds widespread optimism.
Kim Davis | Aug 12, 2021 at 10:02 am ETPlus product roles in marketing tech acquisition and Toluna's expanded offering.
Kim Davis | Aug 10, 2021 at 8:51 am ETPlus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.
Kim Davis | Aug 9, 2021 at 8:49 am ETPlus DAM, discounts and data.
Kim Davis | Aug 5, 2021 at 10:23 am ETCCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.
Kim Davis | Aug 5, 2021 at 9:51 am ETOn the 40th anniversary of MTV's debut, we learn how Vevo reaches a global audience with performances and nostalgia as well as new music videos.
Kim Davis | Aug 3, 2021 at 12:44 pm ETSalesforce enters the RPA game.
Kim Davis | Aug 3, 2021 at 10:42 am ETPlus news from Shutterstock.AI.
Kim Davis | Aug 2, 2021 at 10:10 am ETPlus customer education and refreshing your websites.
Kim Davis | Jul 30, 2021 at 9:41 am ETHow ecommerce product feed solution Channable built Channacademy on the Northpass customer education platform.
Kim Davis | Jul 29, 2021 at 3:02 pm ETPlus the selection of Nth Party as Infutor's data privacy workflow provider.
Kim Davis | Jul 28, 2021 at 4:13 pm ETOne of the leading CMS vendors is changing course as marketing organizations move towards composable martech stacks.
Kim Davis | Jul 27, 2021 at 9:42 am ETThere's a path from MOPs leader to CMO but it requires analysis and planning.
Kim Davis | Jul 26, 2021 at 11:52 am ETPlus YouTube keywords and how to get more views.
Kim Davis | Jul 26, 2021 at 10:08 am ETA journey into the world and minds of today's marketing operations professionals.
Kim Davis | Jul 23, 2021 at 12:26 pm ETDigital consumers, digital B2B, and virtual events are not going away any time soon.
Kim Davis | Jul 22, 2021 at 2:14 pm ETPlus Stephanie Buscemi joins Clari's Board of Directors.
Kim Davis | Jul 22, 2021 at 10:07 am ETIn another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.
Kim Davis | Jul 20, 2021 at 3:42 pm ETDiversity and inclusion in marketing
Mediavine is running a PSA on diversity across unsold ad inventory on its network of publishers.
Kim Davis | Jul 20, 2021 at 11:38 am ETCultural fragmentation and the challenge it poses to marketing.
Kim Davis | Jul 19, 2021 at 11:45 am ETAccording to Adobe's research, emojis are your secret weapon.
Kim Davis | Jul 19, 2021 at 10:51 am ETPlus, a deep learning solution from Qubit.
Kim Davis | Jul 16, 2021 at 9:10 am ETE-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
Kim Davis | Jul 15, 2021 at 3:55 pm ETAmEx teaches some important lessons about how to market a referral program successfully.
Kim Davis | Jul 14, 2021 at 2:22 pm ETPlus, email's elements of content.
Kim Davis | Jul 14, 2021 at 9:39 am ETPlus a recommended read: Google's Sundar Pichai in conversation.
Kim Davis | Jul 13, 2021 at 10:04 am ETThink marketers can't agree on their most important metric? Think again.
Kim Davis | Jul 12, 2021 at 4:42 pm ETThe global berry company had to rethink its priorities when brick and mortar stores were put on pause.
Kim Davis | Jul 12, 2021 at 2:19 pm ETPlus stories from Volkswagen and statistics from TikTok.
Kim Davis | Jul 12, 2021 at 10:52 am ET