Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Comscore and WideOrbit expand linear TV and radio partnership
Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.
Serena Williams invests in supply chain AI solution
Calico's operating system aims at providing visibility into supply chain issues and enabling them to be managed i one place.
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
Good morning: ANA supports humanitarian efforts in Ukraine
ANA members are scaling back or ceasing to do business in Russia as ANA underlines the importance of bearing current events in mind when messaging customers.
Customer journey orchestration buyer’s guide
19 questions to ask customer journey orchestration vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
Video ad platform SpringServe partners with SXSW
The collaboration aims at boosting the ad experience for SXSW online and CTV content.
Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Engage your prospects at their highest-intent moments.
Event agency Freeman will go virtual and hybrid with Hubilo
The strategic partnership with virtual events platform Hubilo will offer alternatives to in-person only events.
NBCUniversal partners with Anzu.io to provide in-game ads for marketers
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.
Good morning: Find the right tone for these troubled times
Plus the marketing attribution debate rages on.
LinkedIn announces a new podcast network
This creates opportunities for B2B brands to get podcast content in front of professional audiences.
Buying group marketing: The next evolution of ABM
Account-based marketing must adopt buying group strategies to secure B2B buy-in.
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
What does the metaverse mean to consumers and marketers?
And where can marketers implement a Metaverse strategy?
Roku introduces Advertising Watermark
Roku’s Advertising Watermark is a free technology helping advertisers and publishers validate the authenticity of CTV ads.
Jambo account-based marketing platform joins ON24 Partner Network
Jambo’s integration of omnichannel ABM capabilities is a first events platform.
Good morning: Media is changing
Plus a list of the top performing Valentine's Day video ads
Spotify acquires Podsights and Chartable
More precision and proof for brands will lead to better revenue on this growing audio channel.
How to use QR codes to leverage CTV and cross-channel campaigns
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices.
Who thinks you’re customer-driven, you or your customers?
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
A/B testing is dead, long live A/B testing!
In this webinar, learn what is making A/B testing obsolete.
Android to follow the iPhone in restricting cross-app tracking
Google introduces a Privacy Sandbox for Android with the aim of promoting privacy around advertising.
iHeartMedia partners with Sounder to provide intelligence for creators, audiences and brands
Sounder’s Audio Data Cloud aims to support discovery for iHeartMedia creators and listeners while improving targeting for brands.
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
Good morning: The evolution of digital experience
Plus registration for the upcoming MarTech conference is now open. And it's free.
Optimizely partners with Google Cloud
The multi-year partnership will open up collaboration on improving digital experience.
Reinventing the digital experience platform
As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
Qualtrics partners with Wyng to bring zero-party data to customer microexperiences
A connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.
Good morning: What’s best for the consumer?
Despite all the talk of customer-centricity, the privacy debate has been about advertising and technology rather than the consumer's best interests.
VHT’s Mindful app joins Genesys AppFoundry marketplace
Service reps gain control over channel and timing to accommodate customer needs.
YouTube to double down on Shorts in 2022
YouTube's roadmap for this year includes enhancements to Shorts and more robust shopping experience features.
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers.
How marketers can prioritize digital experiences
With accelerating digital transformations, marketers need solutions to improve customer experiences.
Data shows marketers investing more in video in 2022
Over half of marketers are upping their video budget by 5% or more, Wistia found, meeting growing video consumption demands.
Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV.
Good morning: Marketers are looking for relatable figures
Student athletes are just one example of figures audiences find relatabe and we've been covering that this week.