Customer experience
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off.
Brightcove to buy Ooyala’s online video platform for $15 million
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for customers.
5 hurdles RCS messaging has to overcome for universal adoption
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually.
ZypMedia teams with Telaria to bring OTT inventory to local advertisers
The company expects the move to stimulate local demand.
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
Adobe Experience Manager adds features to help marketers manage assets, optimize video
The company also released new tools designed for IT and developers managing app development.
New-school paid social creative needs old-school teamwork to succeed
Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social.
LiveRamp gives advertisers a way to target users across all of their CTV interactions
The platform has extended its identity resolution capabilities to include OTT and digital TV users.
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.
Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.
YouTube lets some advertisers buy masthead ads on CPM basis
Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms.
The growth opportunity DTC brands shouldn’t neglect
Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content.
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
A look at how the top Super Bowl brands performed across digital channels during the big game.
Why clients in-house and what agencies can (and can’t) do about it
Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar.
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift
A new machine-learning model points to the future of measurement.
Meet Netflix, NPR, and The New York Times at MarTech
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. Attend MarTech®, April 3-5 in San Jose. […]
Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a different story.
Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey.
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing partners.
12 martech stack infographics to inspire you to enter this year’s Stackies
Join the celebration of visualizations that illustrate companies' martech stacks. Get inspiration for your entry right here.
All advertisers can now buy Google’s 15-second non-skippable video ads
The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation.
YouTube TV now available in more than 98% of U.S. households
The company announced on Wednesday it is expanding to 95 markets, with plans to reach any remaining uncovered areas in the U.S shortly.
Cision acquires public relations platform TrendKite for $225 million
TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone application.
How to be charismatic: Marketing with charm, heart and personality
Add to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video
Many are asking if Gillette's commentary on toxic masculinity is too controversial. The answer will come when sales are reported.
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company data.
WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's.
RE/MAX rolls out new DIY video capability for agents
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at scale.
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape.
Google decision to yank comments from webmaster blog highlights user-generated content challenges
If Google can't filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?
Mobile carriers end data sharing with location aggregators; should marketers worry?
Carriers are not the only sources of location data; their moves won't be a significant blow to the ecosystem.