Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Facebook and Google have dominated smartphone screens for the past three years
Facebook has three and Google has six of the top 15 apps, says comScore.
Taboola’s grid of recommended stories is now an infinite, scrolling feed
By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for publishers.
MarTech is coming! MarTech is coming! To Boston Oct. 2-4
Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up […]
Pinterest adds autoplay video ads to feeds, search results
After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.
Facebook wants to automate publishers’ direct-sold video ad deals
Facebook is testing a program to facilitate publishers' direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
Live blog: Google Marketing Next opening keynote
Google's annual event for advertisers is expected to have a variety of product announcements.
Amazon is paying Alexa game developers. Will that expand to all skills categories?
The company is actively exploring new ways to reward skills developers.
Google aims for broader AMP Ads adoption across mobile web
The company discussed a new native AMP video ad player and integrations with Celtra & MOAT at its annual I/O developer conference.
MarTech, conversational UI, and the future of connecting with customers
Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.
Hey, CMOs: Who owns your brand?
Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.
Your AMP inventory is worth more than you think
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana.
Web browsing coming to VR headsets, AR coming to the web via Chrome
This is all part of Google's larger mission to make the web more compelling and immersive.
Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.
Facebook will live-stream 20 MLB games starting Friday
Twitter won't be the only social network broadcasting a Major League Baseball game tomorrow night.
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the news.
Google Actions are now available to smartphone app developers
The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant.
Google adds more ads to Play Store, and other app ads news from I/O
The company says its ads have driven five billion app installs.
FAQ: Everything Facebook has admitted about its measurement errors
We've made a list because Facebook has had to check its math more than twice.
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.
The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you'll need.
VoiceLabs launches audio ads for Alexa skills
Company is seeing a lot of advertiser demand from CPG companies, says CEO.
What will Echo Show’s screen mean for the digital assistant device market?
The screen has the potential to change the market's direction.
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were down.
The power of location audiences: A buyer’s guide & scorecard
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
Mayur Gupta: Marketing needs ‘someone to orchestrate the symphony’ (MarTech Conference)
At MarTech Conference 2017, Spotify executive urges marketers to better manage the collision of art and science.
MarTech Conference: The 2017 Stackies and Hackies winners
This year, six companies won Stackies, and four nabbed the new Hackies awards.
Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference.
Empyr debuts ultimate performance marketing model: ‘cost per revenue’
Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers.
YouTube quietly pauses search ads to implement brand safety measures
The video ad format could be offline through the end of Q2 2017.
YouTube unveils its new lineup of original programming
With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content.
Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
Dynamic video will convert the last digital skeptics
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It's time to learn to love data-driven creative.
The keys to activating content across multiple channels
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.
10 common mistakes companies make with mobile
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.
mParticle launches a second-party data marketplace
A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data.
The robots who will warm your heart — and drive your branding
Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other tech.
YouTube invites users to give feedback on its upcoming redesign
The new look and feel will be based on Material Design principles of simplicity, consistency and beauty.
User-generated content: What your brand can learn from Spotify
Columnist Jason Warnock explains how you can take a page from Spotify's powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.