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Here's how to design an organizational structure that guides your people to deliver on your firm's unique vision and strategy.
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.