Data
MarTech is your source for information on marketing data. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
G2 adds high profile new ABM integrations
Demandbase, 6Sense, RollWorks and Triblio join the G2 ABM integration roster.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
How to drive B2B revenue and relationships in a buyer-first world
Five principles for implementing a precision demand marketing approach.
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them.
How to choose the best marketing analytics tool for the web
Discernment is important when choosing a marketing analytics platform.
Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern.
Google delays the timeline for testing FLoC
A delay on testing until Q1 2022 may mean further delays in phasing out third-party cookies.
What do marketing attribution and predictive analytics tools do?
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Terminus acquires Zylotech, the B2B CDP
ABM platform Terminus adds an established, standalone CDP to its offerings.
How Dennis Publishing made first-party data core to its business transformation
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief
Plus vanity metrics versus actual results in B2B marketing.
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Getting the most out of first-party data with a CDP
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
How NYC & Co know where you like to go
NYC's official tourism agency leverages anonymized people-and-places data from Near to inform its members and the city itself.
Uncertain times: Monday’s Daily Brief
Data helps, but the future remains in many ways unpredictable.
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
New marketing tactic to keep hot categories growing
Some sales soared during the pandemic. Comping that growth is the hard part. Here’s help.
Brand blockchain marketing strategies for NFTs are expanding
Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes.
Can AI threaten human rights?: Friday’s Daily Brief
Plus why pre-2020 customer data, B2C or B2B, is pretty much useless.
5 ways data can help you understand your buyer’s journey now
In this live webinar, learn how to create a better user experience and give your customers what they need.
Signals21 – The award-winning virtual content series for marketers is back
Identifying the biggest challenges marketers face today and how to tackle them head-on.
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.
MarTech keynote: Data is not always perfect
Individual market targeting or audience modeling? To CDP or not to CDP? Different marketing perspectives on the data challenge.
TransUnion to acquire ID resolution company Neustar
The agreement adds more identity resolution to the TruAudience suite and other consumer data services.
How contact tracking tech can reconnect brands with former customers
Technology can help companies find B2B contacts — including marketers — that have changed jobs.
InMoment acquires natural language processing specialist Lexalytics
Lexalytics will bring NLP capabilities to InMoment's experience platform.
How Leilo is using technology to create a new category
Becoming the Official Relaxation Partner for MLS’s NYC FC is just one stop on their data-driven roadmap.
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution.