A real emphasis has been placed on the collection of first-party data.

Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion.

Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

Register and attend “How to Leverage First-Party Data for a Winning CRM Strategy,” presented by AtData.

Click here to view more MarTech webinars.

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It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here?

When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology.

To learn how some of the most successful marketers vetted and invested in the right technology, register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic.

Click here to view more MarTech webinars.

The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? 

Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction.

Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.

Register and attend “How You Work Matters: 5 Steps to Get It Right,” presented by Adobe.

Click here to view more MarTech webinars.

The post 5 steps to work smarter and successfully appeared first on MarTech.

Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

Data will be the key to achieving success in this new reality.

Tune into the podcast and learn:

• Where sales and marketing teams are finding success in this evolving landscape
• The role data plays in pivoting strategies to reach prospects
• Where the buyer’s journey is headed and how that will impact you

Guest

Chris Garza

Chris Garza is an experienced sales leader with over 12 years of successfully leading B2B-focused sales teams through transformation and growth. His experience leading inside, mid-market, and enterprise sales teams gives him a broad perspective of what it takes to succeed in an inside sales environment while also understanding how to build pipeline and relationships with the largest, most strategic customers. Garza has spent the last 15 years at Dun & Bradstreet, where he has held various different senior sales leadership roles. He currently leads the new business sales organization at Dun & Bradstreet, focused on selling across D&B’s Field and Inside Sales channels.

Moderator

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London but a New Yorker for over two decades, Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.

Sponsor

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.

The post Where is the buyer’s journey headed? appeared first on MarTech.

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global.

Click here to view more MarTech webinars.

The post Create tailored customer experiences for each generation appeared first on MarTech.

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

Click here to view more MarTech webinars.

The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack.

The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.

So where do we go from here?

Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic.

Click here to view more MarTech webinars.

The post CDPs prevent your data from going down the drain appeared first on MarTech.

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global.

Click here to view more MarTech webinars.

The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

Click here to view more MarTech webinars.

The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts.

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

Register today for From “Clicks to Conversions: Drive Performance with Marketing AI,” presented by Pecan.

Click here to view more MarTech webinars.

The post From clicks to conversions: Drive performance with marketing AI appeared first on MarTech.