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Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
Web 3 hopes to bring together many existing, cutting-edge technologies, but it is still long on concepts and short on implementation.
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
Preparing for the hypothetical isn’t a waste of resources. It's time to recommit to business continuity and disaster recovery planning.
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.