How to send mobile app messages that build loyalty and stay relevant
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Chris Wood | Jan 19, 2023 at 1:27 pm ETThe company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
Chris Wood | Jan 17, 2023 at 1:35 pm ETDigital asset management (DAM)
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
Chris Wood | Jan 12, 2023 at 11:52 am ETOver the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
Chris Wood | Jan 11, 2023 at 2:58 pm ETAs the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
Chris Wood | Jan 10, 2023 at 1:13 pm ETOorbit partners with LG Electronics to bring immersive music and gaming to LG TVs.
Chris Wood | Jan 9, 2023 at 1:58 pm ETThe new clean room will be used to help activate Albertson’s retail media network.
Chris Wood | Jan 6, 2023 at 2:18 pm ETRoku Select and Plus Series TVs will be available in the U.S. in spring 2023.
Chris Wood | Jan 5, 2023 at 1:43 pm ETMarketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
Chris Wood | Jan 5, 2023 at 11:27 am ETAs more advertisers flock to retail media networks, here’s how the networks will evolve.
Chris Wood | Dec 30, 2022 at 12:58 pm ETAd-supported streaming grows, while marketers demand better measurement and a greener supply path.
Chris Wood | Dec 29, 2022 at 9:05 am ETWill automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.
Chris Wood | Dec 28, 2022 at 9:00 am ETTop ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
Chris Wood | Dec 27, 2022 at 9:19 am ETUnifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
Chris Wood | Dec 22, 2022 at 10:58 am ETProject and workflow management
Effective work management comes from the right mix of active and passive collaboration methods.
Chris Wood | Dec 20, 2022 at 2:01 pm ETBrands and nonprofits are driving growth in sports deals by using more digital channels.
Chris Wood | Dec 15, 2022 at 2:32 pm ETMake sure you’re delivering experiences to buyers with the right level of targeting.
Chris Wood | Dec 15, 2022 at 12:15 pm ETIdentify core customer and business needs first. Then build your stack accordingly.
Chris Wood | Dec 13, 2022 at 2:24 pm ETFor the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
Chris Wood | Dec 13, 2022 at 12:43 pm ETWith engagement technologies in place, marketers are now turning to the foundational layer for replacements.
Chris Wood | Dec 8, 2022 at 1:01 pm ETBermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
Chris Wood | Dec 6, 2022 at 1:28 pm ETThe new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research.
Chris Wood | Dec 2, 2022 at 12:23 pm ETFollow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.
Chris Wood | Dec 1, 2022 at 2:05 pm ET56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
Chris Wood | Nov 29, 2022 at 12:46 pm ETSalesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Chris Wood | Nov 29, 2022 at 11:28 am ETBrands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.
Chris Wood | Nov 22, 2022 at 12:13 pm ETB2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts.
Chris Wood | Nov 18, 2022 at 12:50 pm ETRemain competitive with campaign insights and customer segmentation with the help of clean room partners.
Chris Wood | Nov 17, 2022 at 2:56 pm ETA new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors.
Chris Wood | Nov 15, 2022 at 3:38 pm ETRoam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.
Chris Wood | Nov 15, 2022 at 2:40 pm ETBuilt on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
Chris Wood | Nov 14, 2022 at 9:00 am ETConnect teams, evaluate processes and implement programs using AI and ML for data challenges.
Chris Wood | Nov 10, 2022 at 3:23 pm ETRazorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3.
Chris Wood | Nov 10, 2022 at 1:00 pm ETHere are the valuable metrics beyond opens and clicks that can impact your business.
Chris Wood | Nov 8, 2022 at 1:09 pm ETWhen customers are more involved in the process, your marketing automation program will benefit from better data.
Chris Wood | Nov 3, 2022 at 2:18 pm ETSoundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy.
Chris Wood | Nov 1, 2022 at 3:19 pm ETA new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry.
Chris Wood | Nov 1, 2022 at 1:03 pm ETThe data collaboration serves advertisers using HMG’s Converged audience and data management platform.
Chris Wood | Oct 28, 2022 at 12:59 pm ETHere are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them.
Chris Wood | Oct 27, 2022 at 1:19 pm ETTwo experts discuss virtual worlds and how marketers can connect with metaverse users.
Chris Wood | Oct 20, 2022 at 12:11 pm ET