How Adidas builds metaverse experiences and partnerships
Adidas' VP of global marketing explains the strategy behind metaverse team-building and execution.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Adidas' VP of global marketing explains the strategy behind metaverse team-building and execution.
Chris Wood | Oct 18, 2022 at 3:15 pm ETThe DPAA Global Summit showcased how DOOH plugs into the larger adtech world to connect omnichannel campaigns.
Chris Wood | Oct 18, 2022 at 12:04 pm ETMarketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles.
Chris Wood | Oct 13, 2022 at 3:34 pm ETYahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network.
Chris Wood | Oct 13, 2022 at 12:09 pm ETTo get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned.
Chris Wood | Oct 11, 2022 at 9:42 am ETCustomer data experts break down the key ingredients that go into a CDP.
Chris Wood | Oct 6, 2022 at 2:54 pm ETThe Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop.
Chris Wood | Oct 6, 2022 at 1:21 pm ETThe streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads.
Chris Wood | Oct 4, 2022 at 3:39 pm ETThird Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
Chris Wood | Oct 4, 2022 at 12:36 pm ETAdvertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
Chris Wood | Sep 29, 2022 at 2:00 pm ETTop marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
Chris Wood | Sep 28, 2022 at 11:42 am ETWalmart Land and Walmart’s Universe of Play target core Roblox users ages 17 to 24.
Chris Wood | Sep 26, 2022 at 12:45 pm ETMusic and travel lead the way for why users are attracted to metaverse virtual experiences.
Chris Wood | Sep 23, 2022 at 3:54 pm ETSimultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
Chris Wood | Sep 22, 2022 at 2:39 pm ETPanasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences.
Chris Wood | Sep 22, 2022 at 11:17 am ETKroger Precision Marketing expands its private programmatic marketplace to include video and CTV.
Chris Wood | Sep 21, 2022 at 8:45 am ETPut the human touch back into AI-powered marketing automation by affirming these values.
Chris Wood | Sep 20, 2022 at 11:00 am ETThe NJ-based liquor distributor is implementing a data, ecommerce and service overhaul.
Chris Wood | Sep 15, 2022 at 2:35 pm ETConsumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
Chris Wood | Sep 13, 2022 at 3:44 pm ETAI-powered causal analytics provides an alternative to A/B testing.
Chris Wood | Sep 13, 2022 at 2:09 pm ETMulti-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
Chris Wood | Sep 12, 2022 at 1:30 pm ETSlalom will offer specialized services geared to ActionIQ CX Hub customers.
Chris Wood | Sep 8, 2022 at 2:15 pm ETThe updated guidelines aim at making in-game ad measurement on par with other digital media.
Chris Wood | Sep 6, 2022 at 3:37 pm ETCompanies don’t have to start from scratch to begin experimenting with artificial intelligence.
Chris Wood | Sep 1, 2022 at 1:55 pm ETThe update helps publishers and manufacturers guide readers to reliable news sources.
Chris Wood | Aug 31, 2022 at 1:35 pm ETHere are the investments marketers should make to gain a competitive edge while remaining privacy-safe.
Chris Wood | Aug 30, 2022 at 2:13 pm ETThe audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth.
Chris Wood | Aug 25, 2022 at 2:38 pm ETThe partnership allows InfoSum clients access to Neustar Unified Identity.
Chris Wood | Aug 25, 2022 at 1:10 pm ETThe new capabilities provide 100% incremental reach on CTV for linear TV campaigns.
Chris Wood | Aug 23, 2022 at 12:49 pm ETMarketers can use location data to find new customer insights and improve ROI.
Chris Wood | Aug 22, 2022 at 3:47 pm ETTo boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM.
Chris Wood | Aug 18, 2022 at 1:42 pm ETBrands, agencies and publishers approach the rapidly evolving videogame ecosystem.
Chris Wood | Aug 16, 2022 at 3:20 pm ETData and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Chris Wood | Aug 16, 2022 at 11:31 am ETIncreasing content demands are increasing problems.
Chris Wood | Aug 11, 2022 at 1:39 pm ETMarketers can expand commerce through SMS campaigns and improve text experiences.
Chris Wood | Aug 9, 2022 at 11:30 am ETThe partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
Chris Wood | Aug 9, 2022 at 10:30 am ETWhat marketers can learn from Under Armour’s roadmap for “NF3s.”
Chris Wood | Jul 29, 2022 at 1:47 pm ETMobile gaming ad spend is 3.2 times bigger than console.
Chris Wood | Jul 28, 2022 at 2:32 pm ETPinterest marketing insights suggest early and often as the best approaches to holiday campaigns.
Chris Wood | Jul 26, 2022 at 1:56 pm ETUsers in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
Chris Wood | Jul 21, 2022 at 3:00 pm ET