51% of consumers would leave a brand if digital experience isn’t as good as in-person
PwC survey finds younger consumers are more likely to switch brands.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
PwC survey finds younger consumers are more likely to switch brands.
Chris Wood | Jul 21, 2022 at 1:53 pm ETWill let consumers exchange messages with company representatives, even if they speak different languages.
Chris Wood | Jul 19, 2022 at 3:29 pm ETVendors are now creating marketer-centric work management systems.
Chris Wood | Jul 19, 2022 at 2:36 pm ETU.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
Chris Wood | Jul 14, 2022 at 3:59 pm ETAnd Trade Desk is developing an adtech platform for Disney+.
Chris Wood | Jul 14, 2022 at 2:05 pm ETAs total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.
Chris Wood | Jul 13, 2022 at 12:55 pm ETMarketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Chris Wood | Jul 12, 2022 at 3:41 pm ETInstead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Chris Wood | Jul 11, 2022 at 10:08 am ETBuild-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
Chris Wood | Jul 6, 2022 at 8:59 am ETGetting the most from your CDP depends on data hygiene.
Chris Wood | Jul 1, 2022 at 1:26 pm ETParticipants gave native video ads a 59% favorable rating, compared to 50% for social.
Chris Wood | Jun 30, 2022 at 2:27 pm ETThe Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
Chris Wood | Jun 24, 2022 at 1:13 pm ETPepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Chris Wood | Jun 23, 2022 at 3:00 pm ETThe partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Chris Wood | Jun 21, 2022 at 4:34 pm ETThe conversational platform generates dialogue-driven SMS to guide the customer journey.
Chris Wood | Jun 15, 2022 at 1:38 pm ETA close look at two key groups in our 2022 MarTech Salary and Career Survey.
Chris Wood | Jun 14, 2022 at 11:10 am ETAT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Chris Wood | Jun 10, 2022 at 3:43 pm ETWhy should consumer brands have all the virtual fun?
Chris Wood | Jun 8, 2022 at 1:07 pm ETSamsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.
Chris Wood | Jun 7, 2022 at 2:27 pm ETThe collaboration makes Epsilon info available in TruAudience Data Marketplace.
Chris Wood | Jun 7, 2022 at 1:09 pm ETPolitical advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.
Chris Wood | Jun 6, 2022 at 2:56 pm ETThe hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
Chris Wood | May 27, 2022 at 12:24 pm ETTop CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year.
Chris Wood | May 27, 2022 at 9:32 am ETBrands will be able to execute, optimize TikTok content at scale.
Chris Wood | May 26, 2022 at 11:46 am ETRemote work challenges become assets when workflow is transformed digitally.
Chris Wood | May 25, 2022 at 1:43 pm ETGartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Chris Wood | May 24, 2022 at 12:54 pm ETUncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Chris Wood | May 19, 2022 at 2:14 pm ETReusable blocks stored in a centralized DAM can scale and optimize your content creation.
Chris Wood | May 18, 2022 at 11:35 am ETTools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Chris Wood | May 17, 2022 at 1:15 pm ETAnd 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Chris Wood | May 17, 2022 at 12:59 pm ETOnline and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Chris Wood | May 12, 2022 at 3:51 pm ETYou can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
Chris Wood | May 12, 2022 at 12:27 pm ETSalesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
Chris Wood | May 10, 2022 at 3:38 pm ETM&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
Chris Wood | May 10, 2022 at 2:43 pm ETAnd that's why the MarTech Replacement Survey is so important.
Chris Wood | May 6, 2022 at 9:36 am ETCarMax maps out their growing omnichannel marketing analytics strategy.
Chris Wood | May 5, 2022 at 11:05 am ETGen Z audiences will trust an easier social commerce experience.
Chris Wood | May 4, 2022 at 9:56 am ETCDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Chris Wood | May 3, 2022 at 11:22 am ETPartner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Chris Wood | May 2, 2022 at 2:02 pm ETConsumers are looking for you to put your best marketing experience forward.
Chris Wood | Apr 29, 2022 at 11:43 am ET