Beyond ‘click here:’ 4 rules for better email CTAs
"Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
Kath Pay is CEO at Holistic Email Marketing and the author of the award-winning Amazon #1 best-seller "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers."
6 tactics to create recession-proof email marketing
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
3 ways data can steer you wrong — and how to glean better insights
The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.
4 emails that customers will love — and help them love you
Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service.
Why and how to use loss aversion in email marketing (plus 4 examples)
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
5 tips for an effective holiday browse-abandonment program
An email automation targeting browsers who don't buy can be an effective tool to bring busy shoppers back for a second look.
5 ways to tune up your unsubscribe process before the holidays
Goodbye doesn't have to mean "get lost." Here's how to make your email unsubscribe process more user-friendly.
How to create an effective apology email: 7 examples
Need to send an "Oops!" email? It's crucial to follow up your error with the right message. Learn from these examples.
How bad data can spoil good personalization
Don't let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program.
Does your email copy persuade or sell?
They aren't the same, and if you get it wrong, you'll leave money on the table.
8 major email marketing mistakes and how to avoid them
Personalization isn't the goal, it's a tactic to achieve the goal.
Lapsed customers aren’t the same as unengaged subscribers
Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
7 common problems that derail A/B/n email testing success
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
Don’t let innovation overcome email common sense
It's important to decide whether a trend presents real opportunity or distraction.
Design emails for 4 personality types to win back customers
Try these steps before giving up on disengaged and inactive email recipients.
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.
Good riddance, open rate: How Apple’s change will make you a better email marketer
Kath Pay explains the four steps you should take to update your email strategy.