168极速赛车官方开奖历史记录|开奖结果历史 3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
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That's three Michelin restaurant stars, so that's as good as it gets.
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
Learn these data-collection hacks to reach customers with the right message on the right channel.
Customer journey orchestration
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
A recap of all the ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
Marketing artificial intelligence (AI)
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.
Find out how brands deliver campaigns that drive true customer loyalty.
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Marketing artificial intelligence (AI)
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space.
Marketing artificial intelligence (AI)
Here's what you need to know about generative AI in marketing and why it's worth paying attention to.
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
On the hunt for something new? Check out who's hiring in martech this week.
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
Marketing artificial intelligence (AI)
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Marketing artificial intelligence (AI)
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.
Learn how to first identify your problem and then let the solution provider prove their value.
In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
Diversity and inclusion in marketing
The gender pay gap persists in marketing as well as many other careers. Here's actionable advice on combatting it.
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
Here's how to design an organizational structure that guides your people to deliver on your firm's unique vision and strategy.
Marketing artificial intelligence (AI)
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Marketing artificial intelligence (AI)
Join an expert-led AI ad event every digital marketer should attend.
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.
An inside-out perspective on the development of MarTechBot, and its implication for marketers.
"Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.
Marketing artificial intelligence (AI)
New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
Marketing inspiration and ideas are out there for the taking. With some awareness, they're easy to find. Here are some tips.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
Five years on from GDPR's debut, and with procedural changes afoot, here's an updated guide to the seminal data privacy regulation.